FUNDRAISING
Fundraising and Sponsorship
Atlantis Swimming Club, Horsham is an ambitious and growing competitive swimming club. We are not-for-profit and exist to provide young people with the opportunity to take part in a marvellously healthy sport and to compete to a high level.
As a club, we would love to continuously improve the standards of our coaching, training and swimming, and to make even more accessible the opportunities available at the club to local people. In this way we hope to build up a strong tradition of competitive swimming in the Horsham area.
Swimming is Britain’s most popular mass participation sport. Many people first learn to swim as an essential life-preserving skill. They soon find it’s is a great way to keep fit and there are major health benefits associated with swimming. Swimming is also a sport you can easily continue throughout your life.
One of the great things about competition is the focus and motivation that it gives to young people, providing the reason to train on a regular basis. Competitive swimmers learn early the importance of discipline and organisation if they want to progress.
Swimming demands a huge level of commitment and dedication from those who participate and those who support them. It is for this reason that Atlantis is looking for potential sponsors with whom the Club can build partnership to help develop this great sport locally and to create role models to encourage other young people to become more involved.
Our aim is to become the top performance swimming club in Sussex, with swimmers who regularly qualify for national competitions, and which is capable of producing swimmers who have the potential one day of representing their country.
Atlantis’ senior swimmers currently train up to 16 hours in the pool per week, with 3 hours land training on top. As our group of swimmers progresses, we would like to be able to offer what other top clubs offer - up to 20 hours of pool time per week. The Club is fortunate to have as its Head Coach, Bill Penny, one of Britain’s most experienced and successful high performance coaches. Bill has coached over 60 internationals, including Olympians. Under his guidance, Atlantis has over the last year had four swimmers qualify for national championships and has produced its first swimmer to represent one of the Home Countries in an international event.
Our biggest costs are securing sufficient pool time and the best available coaching. These costs are met by our members through subscription fees. In addition, our swimmers or their parents spend large sums on kit, entry fees for competitions and travel costs. The Club is also looking to invest in new technology to ensure that we bring to bear the latest techniques to assist improve performance. We would like to continue to develop the Club, whilst at the same time ensuring that what we can offer remains accessible to as wide a cross-section of our local community as possible.
To put things into context; £1000 will buy a lane of pool time for 13 sessions; £500 will buy 20 hours of professional coaching time.
We believe that involvement with our Club will bring significant benefits to our partners, including:
* enhanced profile in the local area, which may be your target market;
* direct involvement by the Club in sponsors’ targeted promotional activities;
* direct sales via the Club website and members. Many swimming clubs link-up with a variety of online retailers and when sales are accessed through a swimming club website, then a percentage of the sale accrues to the Club
* helping employers to promote the benefits of a healthy lifestyle amongst their workforce.
Atlantis has a variety of sponsorship opportunities. These are set out below:
Structure of Sponsorship Packages
We have four tiers of sponsor:
Platinum - only one sponsor at this level with a value of £2000
Gold - two sponsors at this level with a value of £1000 each
Silver - four sponsors at this level with a value of £500 each
Bronze - all other sponsors who provide support at £100 or above.
Platinum
Prime web branding spot & link
Kit branding
x 2 promotional events per year (inc joint advertorial in local media)
Branding on Club pop-up stands
Notice board branding and information
Gold
Secondary web branding spot & link
Flag sponsorship
x2 Open Meet or League Gala sponsorship
Silver
Recognition on website sponsorship page as one of a group of club sponsors
Sponsorship of Blue Riband race at Open Meet
Branding on Membership Pack
Newsletter feature
Bronze
Advertising insert for Meet Programme
Retail link-up
If you would like to find out more then please contact our Sponsorship & Fundraising Co-ordinator Keith Davies on
07836 731273 or email him at keith.davies46@btinternet.com